Church’s Texas Chicken

Organic Social / Paid Social & Display / Broadcast / CRM

Working on the Church's brand was an adventure on the road of brand evolution. Our goal was to seamlessly align with the evolving needs and preferences of the current consumers and the social landscape, all while preserving the cherished traditon that has endeared the brand to many generations. The journey took lots of twists and turns and it was a joy to get to learn a lot along the way!

Product Launch Campaign

Throughout the process of creating 360 campaigns, we never wanted to lose sight of crafting broadcast spots and paid social media posts that not only highlighted limited-time offers, but also engaged customers in ways that felt innovative for the brand. This dual-screen approach was sparked by the duet feature on TikTok and the unique interactions between creators and content, inspiring us to reimagine traditional advertising methods for a newer audience.

The Remix of a Classic

For the next limited time offer, we wanted to reinvent a cherished classic from the brand, infusing it with a refreshing twist tailored to the summer season. We concepted our content around the warmth and good energy that summertime brings to folks. We used this approach not only to highlight our food offerings, but also to capture the mood that gathering around with your people brings.