Church’s Texas Chicken

Organic Social / Paid Social & Display / Broadcast / CRM

Working on the Church's brand was a journey into the art of brand evolution. Our goal was to seamlessly align with the evolving needs and preferences of current consumers and the social landscape, all while preserving the cherished tradiiton that has endeared the brand to generations.

Product Launch Campaign

Our strategy revolved around crafting broadcast spots and paid social media posts that not only highlighted limited-time offers, but also engaged customers in ways that felt innovative in the evolving landscape of content. This dual-screen approach was sparked by the duet feature on TikTok and the unique interactions between creators and content, inspiring us to reimagine traditional advertising methods for a new audience.

The Remix of a Classic

For the next limited time offer, we wanted to reinvent a cherished classic from the brand, infusing it with a refreshing twist tailored to the summer season. Embracing the vibrant energy that summertime brings, we concepted our content around the warmth and good energy that we all love about this time of year. We used this approach to not only highlight our food offerings but also to encapsulate the essence of the brand.