Nike
App Campaign / Social Strategy
When Nike approached us with the concept of designing a shoe entirely driven by crowd-sourced votes, it was exciting to dig into how to best communicate this process people would be joining. Through the Nike app, customers in South Korea were able to actively participate in shoe creation by answering various questions to determine the features of the new product The visual direction mirrored the actual collaborative process, weaving together diverse elements and inspiration to craft a footwear design IRL.
